You’ve worked hard to enlist the interest of the media in your story. Your pitch or press release paid off. Now, the real task is making sure you share your message in a winning way so the story to debut reflects well on your brand and reputation and supports...
The newspaper business continues to deliver tough news. Yesterday, I learned that the latest issue of Eastside Business is also its last issue. You can read more about this from Publisher Joe Kennedy by reading this link. The paper will refocus to serve as the...
If you are hungry to watch, listen to, or read good news, put on your do-it-yourself publicity hat and get into the game. Last night, while watching Brian Williams sign off the NBC Nightly News, he asked the viewers to share their good news at his blog. I jumped...
If you’re interested in the future of newspapers and news in the Puget Sound region, read more about what was said at a panel discussion hosted by Seattle City Club on Friday 2/20 at this link. Reading these notes is almost as good as being there, thanks to Seattle PI...
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