Kristen Marie Schuerlein, founder of Affirmagy, is a woman on a mission to make a difference for women around the world. And this week, her efforts got a boost from her hometown newspaper, the Queen Anne News.
What captures the interest of the media is a timely, newsworthy, and local connection. The good news is that Kristen has a powerful initiative brewing that satisfies all three criteria while touching hearts and minds in a big way.
Affirmagy sells personal affirmation blankets that celebrate big ideas such as love, courage, abundance and gratitude. These are wonderful gifts to give and receive, and folks all across the U.S. and the world are gladly giving and receiving Affirmawraps in growing numbers.
Affirmagy has formed an alliance with the publisher of “Chicken Soup for the Breast Cancer Survivor's Soul.” In honor of Breast Cancer Awareness Month coming up in October, Affirmagy is taking pre-orders for COURAGE blanket/book combination bundles ($39.95) and will donate 20 percent of the proceeds to breast cancer charities.
In addition, Kristen has added one more very special component to this powerful fundraising effort — the ability for her customers to ‘pay it forward’ with the ease of one click on their computer mouse.
Folks simply purchase their exclusive Book and Blanket Bundle online. Upon check out, they click the “This is for a woman facing breast cancer” button. Affirmagy will then anonymously donate the bundle itself to a women needing a dose of affirmations and inspiration.
I won't be the least bit surprised when Affirmagy meets its goal of donating $400,000 to breast cancer charities as a result of this campaign. Talk about making it easy to buy, own, and refer!
This is a good example of how to frame your news in a manner that is timely, newsworthy, and relevant to your hometown media, while making clear why the readers should care and get involved. Do the same with your own news, and see what magic manifests in the media!
Please read the full story at this link: https://tinyurl.com/2xl3f5.
And, please tell people who are looking for the perfect gift to give AND receive, while making a difference in the search for the cure for breast cancer, to give Affirmagy's book and blanket bundle their consideration.
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