While researching an article I am writing for a client, I visited Positive Sharing, which is a blog by Chief Happiness Officer Alexander Kjerulf. He is the author of Happy Hour is 9 to 5, a practical guide to making yourself and others happy at work. His comments about why the customer isn't always right found their way to the pages of the New York Times on March 27.
I continue to be delighted and amazed by how good content can travel so far and beyond to bring perspectives to entirely new audiences of people who need to know more about any variety of topics. And I love that Alexander Kjerulf took the step to alert his blog readers about his good fortune in earning the attention of the New York Times.
When you get quoted in the New York Times in a favorable reference, that coverage lives on indefinitely. And when you've got good news and insights to share, it is a beautiful thing for enhancing your brand, your reputation, and your credibility as an expert. I have no doubt that his blog is enjoying a bounty of new visits from people who want to learn more about his compelling ideas and business philosophies — especially when you consider how many people on Earth are not exactly ecstatic about their work.
When you earn favorable publicity, make the most of it. Tell your blog readers, your ezine subscribers, and your clients, colleagues, and co-collaborators about your good news. And offer a call to action to invite a connection that can propel your business forward. It doesn't get much better than the New York Times, and I am sure Alexander Kjerulf would happily agree.
