If so, here are some of the key points Susan made during the capacity crowd teleconference on 2-5-08:
1. Producers want a natural presence and clear messages.
Ultimately it's *You* you're selling. The more unique and irreplaceable you are the better. If the producer can replace you easily and use your show idea you haven't done a good job of pitching your topic or yourself.
2. Create and prepare your soundbites tailored to the show's audience. Soundbites, your essential messages or talking points, should be modular and mix and matched. Which means your stories, anecdotes, statistics, analogies and one- liners need to be flexed to meet the angle of the topic you're discussing. You wouldn't say the same exact thing to moms as you would to businessmen.
3. One of Oprah's hot buttons to get into her magazine is…. Pay attention to packaging. Oprah and her producers highly value beauty–both inside and out. Your product (and you) must be meticulously packaged so as to create instant interest. That means your product, service, or cause need to be well designed, have particular value to women, and be gorgeous, luxurious, delicious, playful, and/or add something meaningful to women's lives. Your product is a “packaged soundbite.”
I would add that these tips apply, whether you are pitching Oprah or your hometown media. And, you want to practice at home first before the big TV cameras come calling and even bigger audiences are at stake.
If you want to listen to the hour-long call that includes plenty of never before shared information about Oprah's Big Give and Oprah's Favorite Things, you can purchase the audio file at this link for just $27. I received plenty of emails after the 2-5-08 call, letting me know how high value audience members found the information. Now, you can listen in at your convenience with this audio file close at hand. Or, you can receive this audio file as a special bonus gift when you purchase the Authentic Visibility Publicity e-Toolkit at the ever-so-low $77 anniversary price. Click here to buy now.
You can't get to Oprah, other major media, or your hometown business journal if you don't get into action. If not now, then when?
