The fleece is flying at Affirmagy, a Seattle-area company that makes affirmation blankets that celebrate big ideas like courage, love, gratitude, and joy. While talking with Company Founder Kristen Marie Schuerlein earlier this week, we pondered the idea of “Thanksgiving as the New Christmas for Gift Giving.” I did a quick “Google” search to see what I could find on the topic. Bingo! Articles popped up with quotes from experts saying this is a trend gathering speed and why that is the case. We quickly prepared a press release to highlight the trend and why Affirmagy is at the center of the cyclone. Today, the Seattle Times wrote about it on the front page of the business section. The mention reads as follows:
Seattle-based Affirmagy , an online retailer of blankets with inspirational messages, thinks Thanksgiving could be the new Christmas for gift giving. Founder Kristen Marie Schuerlein said she's received a “flurry of orders” for Affirmagy's “Gratitude” purple fleece wrap, which includes such sayings as “Gratitude is my attitude” and “How great to be grateful!” The blanket sells for $29.99.
When you lead with a trend gathering speed, offer quotes from experts about why that is the case, and offer local examples that demonstrate the trend in action, that is a great recipe to earn the ink. Try it for your product or service and see how that pays off for you. And, if you are ready to get into action with your gift giving as Thanksgiving approaches, visit Affirmagy to place your Affirmawrap orders today. I know you'll find it easy to buy, own, and refer these inspired gifts for vendors, clients, friends, and business associates. And, I know they will delight in receiving them. Fun fact: Schuerlein says she has never, ever processed a single product return. That speaks volumes.
