Meeting Linda Claire Puig, founder of Claire Communications – the “Everything Newsletter” Company, at the Robert Middleton Info Guru Summit last weekend was a distinct pleasure. As we spoke, she referenced a concept she calls Pink Spoon Marketing™. In a nutshell, a pink spoon is a free “taste” of what you have to offer that you serve up right from your website (e.g., a downloadable report, email course or audio recording).
Linda says that a pink spoon makes the right people—lots of them—want more from you. And all these people join your list. In fact a pink spoon is one of the key list-building strategies employed by professionals throughout the Internet.
- A pink spoon positions you as a professional with the right stuff.
- A pink spoon becomes a business-generating tool that adds dollars to your bottom line.
- And a pink spoon begins a relationship that could last a long, fruitful time. It's this relationship—and the trust that develops as a result—that brings in new clients, new business, new referrals.
As for me, I've created three bonuses to reward those who opt-in to receive my ezine. I'd be honored to earn your readership and referrals. And, if you want to sample some of my best DIY publicity e-tips as your treat for today, you can visit this link right now.
Feel free to invite anyone in your world who is interested in getting known as an expert and getting seen, heard, and celebrated in the media to enjoy the bounty my “pink spoons” contribute to DIY publicity and online visibility success.
Authentic Visibility Question of the Day: Do you have a “pink spoon” to share with the clients and prospects you would most like to attract to your business? If your answer is “no” and you need a little help getting your offer together, Linda and her Pink Spoon Telecamp can show you the way. The next telecamp starts in the spring, so sign up for Linda's ezine so you'll be among the first to taste what she has in store for you and your growing, successful business.
