Video is fast becoming the preferred way that decision makers like to learn and make buying decisions, so have you jumped on the bandwagon yet?
I got started with video marketing last year with the good help from Brad Tollefson and the amazing women at Cimera Video — both based in the Seattle area. I'll confess. Figuring out how to use my own video camera isn't my best event. In my case, engaging experts to shoot and edit my videos was the easiest way for me to get the mission accomplished in short order. And, I have since been studying under the capable guidance of Steve Washer to gain even more confidence in my DIY video skills.
What have been my results to date? They have been excellent, and here are a few specific examples I've been able to take the bank:
- A client from Ireland watched one of my videos and sent me an email to tell me that watching the video helped him know right away that I was someone he could trust. He bought my book, reviewed it favorably, and has become a powerful advocate of my work.
- Another student in my group webinar series watched my videos before making the decision to enroll. She actually called me on the phone to tell me that she knew right away that I was the right trainer for her. She could just feel it and experience it by the way I shared information, examples, and encouragement in a short video.
- Speaking invitations to a great many events have come my way from those who have watched my videos to know for sure that my content and delivery style is a perfect fit for their needs.
Since selling books, enrolling people in my group webinar series, and welcoming perfect opportunities to speak are at the top of my priority list to help my business grow, I can tell you without question that video marketing packs a punch.
Google the names noted above if you are looking for quality resources to help you get your video marketing game on in this New Year. I've worked with all three folks and can speak to the quality of their work, and my business thanks them for it! If you'd like to see some of my videos for BIO WOW NOW, here is a link to make that easy.
And, if you have already created some sassy how-to videos and would like to enter to win VIP tickets to Brendon Burchard's Experts Academy, the deadline to enter is January 22, 2012. You can get all the details about this contest at this link.
