Happy New Year! Like many of you, I subscribe to quite a few ezines and pay attention to the work of my colleagues in other parts of the country. Today, I received an ezine from Margie Zable Fisher of Margie Zable Fisher Public Relations with some timely PR resolutions that I think are right on target. Check them out and get into action so 2008 can be truly great.
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10 P.R. Resolutions for a Great 2008
by Margie Zable Fisher
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I will summarize the Unique Selling Proposition (USP) of my business or organization, making sure it works in the current economic environment.
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I will create/revise an effective 30-second introduction when meeting new business associates.
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I will set up at least two meetings per month with people who inspire and motivate me.
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I will research and participate in a charity activity, or increase my involvement in an existing one.
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I will always carry my business cards (even when I go to the gym). And I’ll also ask my spouse (or significant other) to carry my business cards — so he/she can give my card to his/her contacts or can help me out if I run out of them.
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I will write at least one guest column, or obtain at least one speaking opportunity per quarter to promote my business.
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I will apply for at least one award to promote myself and my business.
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I will review my Web site and marketing materials often, at least once a month, to determine the need for updates.
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I will create a contact strategy so that I am communicating with customers, prospects and associates at least once a month through newsletters, calls, direct mail, etc.
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I will search out ongoing publicity opportunities to positively promote my business or organization.
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It’s a shiny new year. Get into action so you can get into the media spotlight and see what magic you can create for your growing business.
