By Milana Leshinsky
There are many marketing strategies to get clients and put people in your programs. But if you're tired of getting little to no results, there’s one strategy that can give you a client-getting “shortcut” you’ll love.
The super successful business leaders in the coaching, speaking, and training niches use one primary method to break through six and seven figure ceilings. It's called Joint Venture partnerships (JVs).
You may have heard of JVs before, but to really understand them you need to know two things:
* A partner with a responsive audience needs to promote you to that group.
* You need to have something of value in order for that partner to promote you.
So let's take a look at five proven ways to get more clients than you know what to do with and fill your programs fast.
#1 Get Interviewed
Why did everyone want to get on the Oprah show back in the day? It's because a good interview with Oprah pretty much guaranteed stardom and an audience of your own. And she didn't even require you to mail your own list to get on her show 🙂 Seriously, there are many different formats of “shows” out there like podcasts, radio shows, TV shows, and blogs. And all of those hosts need a never-ending supply of guests. So if you can let them know that you are available for a scheduled or last minute interview, they will have you on the shortlist of people to call when they need someone.
#2 The Teleclass Model
This is how I have generated success the fastest. Simply have a JV partner promote a teleclass or webinar that you are holding. Their list will show up with some trust (thanks to the partner referral) and be eager to hear what you have to say. You can then give an awesome presentation with an irresistible call to action toward the end. Try to do these every month – they'll likely keep your business healthy and profitable.
#3 The Automated Webinar
This is one of the newer formats, but it's gaining popularity quickly. The reason that automated webinars work so well is that you are putting your best presentation (because it's recorded) in front of awesome people (because they are JV referrals) at the time that's best for them (because people can select when to attend). We sell products and programs this way and some of our peers are making millions with this method. Drive some JV traffic to an automated webinar, you'll thank us.
#4 The Telesummit
This is like being a rock star at Lollapalooza. You get in front of a crowd of tens or hundreds of thousands of fans of your topic and give them what they want! The benefit is the mass exposure. The way to really make these work is to have an incredibly attractive title and an irresistible offer (typically something free to get all those people on your list).
#5 The Launch
Want to make six or seven figures in a week? The launch model is how to generate a flash flood of money into your business. It's basically like dozens or even hundreds of coordinated JVs happening at the same time with leaderboards and prizes. It takes a lot of planning, but when you do it right, you're financially set for the whole year.
There are many other ways to benefit from JVs. And the reason they work is because you’re being endorsed by your partner. There is a transfer of trust and rapport. So pick a favorite from the five methods above, or find another way to persuade a partner with a responsive mailing list to promote you.
About the Author: Milana Leshinsky along with her business partner Rich German created the JV Insider Circle, the world's leading joint venture community for coaches, authors, speakers, and experts. To discover more tips and strategies on how to grow your business using joint venture partnerships, get a FREE copy of their report, “Experts Profit Formula” at this link.
