Getting the word out about your expertise and latest news can be accomplished with a simple press release you prepare and then SHARE via your blog, ezine, social media, OR via the distribution service of your choice. This blog post intends to make it easy for you to create a press release for your latest news in a step by step way — quickly and with confidence.
1) Create a headline that showcases how you want to be known and something of note that readers will find newsworthy or noteworthy.
Example:
Joint Venture Coach Nancy Juetten Reveals How to Build Credible Influence Online That Pays Off
2) Create a short summary about what the news release is about. Make clear the audience to benefit most from the news. In this case, it is online business owners whose own programs are not yet done, proven, or perfected.
Example:
Long before creating a large and loyal list of newsletter subscribers, Joint Venture Coach Nancy Juetten listened carefully to the needs of her clients and made quality recommendations to solve their problems. In today’s online marketplace, the power of credible championship of other people’s programs pays off with a 5-figure revenue stream year after year, separate from income that flows from her own popular and proven Get Known to Get Paid training and private mentoring programs. Juetten’s success tips and mistakes to avoid serve online business owners blazing a similar trail who need to create a reliable bridge to revenue until their own products or programs are done, proven or perfected.
3) Write the news release.
Success Tips: Make sure the story has some human interest that relates to a trend or other angle that is timely, useful and relevant. Include a quote from the expert to add perspective and personality. The news release should include information from which readers can learn something or benefit without having to make a purchase. Write the press release in the third person in a factual, journalistic style.
Example:
During the depths of The Great Recession of 2008, Nancy Juetten's boutique publicity agency fell on hard times. She was among the many business owners who experienced a steep drop in revenues during tough economic times. Her business teetered on the brink of failure.
“One day, during my daily march to the mailbox to retrieve bills that I needed to find a way to pay, I received a check for $2000. It turned out to be a commission for a mastermind that someone in my community decided to buy at my recommendation,” Juetten explained. “That accidental check in the mailbox set me on a path to learn how to recommend quality products to serve the needs of others in my community for good and profit.”
Today, Juetten makes a practice of reaching out to the leaders of large tribes in the online coaching niche to explore how she can support their success through the power of her credible recommendations. In doing so, she has created a 5-figure revenue stream year after year, separate from income that flows from her own popular and proven Get Known to Get Paid training and private mentoring programs. Juetten guides online entrepreneurs to create the same result with her JV VIP Day and other offerings.
Juetten says that among the biggest mistakes to avoid are arranging bad marriages from the start, fishing in waters of really big fish without being ready, and being too self-focused such that a potential partner cannot see the value of starting a relationship in the first place.
Among the most useful lessons she has learned along the way are:
- Support others whose values and services are a good match without compromise.
- Serve fans and followers well by bringing products that are already proven to deliver the desired result to their attention.
- See the value in every relationship to lift others up along the climb to success.
- Build influence through authenticity and integrity.
4. Be clear about the call to action.
Example:
Learn more by downloading her ‘Avoid JV Mistakes Toolkit' today or tuning in to the replay of a YouTube interview about building credible influence with heart and smarts without being a shark.
5) Finish with a “boilerplate” paragraph that offers brief background about the person being showcased in the news release.
Example:
About Joint Venture Coach Nancy Juetten:
Nancy Juetten is the Get Known to Get Paid Mentor and Joint Venture Coach who got introduced to joint venture partnerships in 2008. Today some of the biggest names in internet marketing and business coaching – Christian Mickelsen, Christine Kloser, Milana Leshinsky, and Rich German — call her by name, sing her praises, and proudly advocate for her products, programs, and services to their tribes as she returns the same or something better for them. This single strategy has added more star power to her brand and reputation and accelerated her impact, influence, and income than any other.
6) Include images with your news release to add visual interest.
7) Include contact information to make it easy for reporters and others of influence to get in touch for interviews, speaking invitations, or other opportunities.
Example:
Contact:
Nancy Juetten, 425-641-5214 (PST), nancy@getknowngetpaid.com
Simple distribution ideas to reach your own loyal fans, followers, and champions include posting your news to your blog, showcasing it in ezine, or sharing across social media. You can also use PR Newswire or prREACH to share your news with audience BEYOND those you already know. This is highly recommended.
So, there you have it — 7 steps to create a press release about your expertise and your news.
Why not create one of your own and see how far the news travels and what opportunities it helps serve up to make more of your own best impact in the marketplace?
Ready. Set. Go!
