I wrote a column for the Puget Sound Business Journal this month about do-it-yourself publicity and was pleased to find out that my latest column (entitled What DIY Tasks Should You Do Yourself) has been picked up by the Sacramento, Houston, and San Antonio editions of the paper.
When I started writing this column about 18 months ago, my intent was to write quality content that would earn the attention of the other editors within the American City Business Journal family. I knew I had my work cut out for me because editorial decision makers for each paper naturally prefer to feature writers from their own backyards. The latest column apparently broke through because the topic was especially timely and relevant to readers across the country. What a thrill for me and what a service to the readers. I hope you’ll click on the link, read the column, and get inspired into DIY publicity action.
