Have you heard about the “trust building story” and why you need one?
== Maybe you have heard Lisa Nichols talk about the DIP Theory. This is when you share a story that describes your success today, tell about a low point in your career, and then finish with a high point.
== Master Workshop Trainer Callan Rush says that you need to share your humanity and expertise in your story.
And I agree. This is especially important for speakers and workshop leaders who deliver content from a stage.
And here is why a trust building story isn’t enough for entrepreneurs serious about growing their businesses now.
== If you are serious about getting known and getting paid for your credibility and talent, you also need to be ready to make life easier for your potential clients to get to the meat of the matter quickly.
== Radio, podcast and TV hosts want a short paragraph to share to set the stage for you to delight their audiences.
== Meeting planners want to know what you speak about, the audience take-away points, and how they can book you. And, you need to be able to share your speaker introduction at a moment’s notice.
== When a reporter asks for your short bio, he doesn’t want the manifesto around everything you’ve ever done in your life. He wants the facts shared in a compelling, memorable way.
When you are ready to respond to requests for your story at a moment’s notice, you make life and work easier for the INFLUENTIAL experts who are interested in you. And your story can easily be shared with huge audiences of perfect people who just might be in a hurry to do business with someone exactly like you.
That is different than sharing a trust building story. That is why a client attracting business bio matters.
Tomorrow, I want to guide you to GET THIS DONE so you show up like a “rock star” with every powerful first impression you make with clients, meeting planners, or the media. The Get YOUR Client Attracting Story Done Virtual Workshop is tomorrow, Jan. 22 from noon – 3 p.m. PST.
(After that I won’t be teaching this live again until May of 2014 and the modest price will go up.)
Go here to read about the abundant resources, tools, and templates that are included and claim your spot before it’s too late: www.byebyeboringbio.com.
Let’s get YOUR best client attracting business bio done together as you gain the confidence, clarity, and conviction to GET KNOWN in a much bigger way so you can GET PAID, too. Can’t wait!
