Dresser After Dark is a radio program on the USA Radio Network for authors and experts to spread their word. If you have interest in sharing your word, visit the “Be a Guest” tab at the website and make your pitch. I was interviewed on the show yesterday, and here is a link to the program during which I cover the four cornerstones of a fabulous bio.
Host Michael Ray liked the information I shared and asked to post information to make it easy for his show guests to buy the Bye-Bye Boring Bio Action Guide on his site. He told me that the information within can do a world of good for guests who come on the show. It turns out that many guests don’t have short, compelling bios. That means that Michael and his producer Suzy have to scramble to edit long and rambling bios into brief introductions that work on the radio.
DIY Publicity Tip: It’s challenging enough to produce a radio show without having to impose on the hosts and producers to re-write your bio to work for their purposes. Don’t submit a long and rambling bio to a radio station. Edit your bio to its most essential elements so your stunning results, succinct stories, sassy sound bites, and social information to help your ideal customer connect are front and center. Leave everything else behind. Otherwise, you run the risk that your on-air introduction is out of your own control. If you don’t have a short, compelling bio, write one today.
