If you or your company been seen, heard, and celebrated in the media, what can you do to make the most of your media moment? Here are five easy things to act upon to leverage your good news that will deliver meaningful dividends.
1) Post your story link to your online press room so the news is available on a 24/7 basis to reporters and others interested in your story. If you don’t yet have an online press room, consider launching one soon. It will save you lots of time preparing for media interviews, while giving you the peace of mind that your story is being told accurately. If you don’t yet have an online press room, visit this link to learn about the service I use.
2) Share the link in your ezine or direct mail newsletter so your best clients and prospects can read all about you and be inspired to share the good news with people who can be great referral sources for you and your good work.
3) Share your good news via the social networks where you participate to invite notes of congratulations, phone calls, emails, and other replies that just might invite more of the right opportunities.
4) Update your bio to showcase that you and/or your company have been profiled in a prestigious media outlet.
5) Create a custom signature for your outgoing emails that makes it easy for clients and prospects to read about your good news and remark upon it.
Leveraging your good news is the key to opening doors to new opportunities. One day you are quoted within the pages of the local business journal. Tomorrow, that good press might be enough to help you earn coverage within the pages of USA Today. Remember, one good thing often leads to another, and that is a beautiful thing.
Authentic Visibility Question of the Day: What ways have you used your good press to earn even better opportunities and more credibility for your products, services, and business? Share your ideas so the readers can profit from the wisdom and creativity of your experience.
