We are nearing the time of year with “New Year, New You” messages are going to be very timely. That is why Body Image Mastery Coach Laura Fenamore is putting some emphasis on getting her story together to share with the world in perfect timing as a participant in the fall session of the Broadcast Your Brilliance Webinar Series. When she shared her bio with me earlier in the week, it was pretty good. And, I could see some ways to make it a whole lot better.
Here is the BEFORE version:
Laura Fenamore, CPCC, is the CEO of Body Image Mastery, LLC and founder of OnePinky.com, a global online community that extends support and friendship to women who wish to change the way they feel about themselves and their bodies. Her forthcoming book Weightless: A Body Image Revolution, a memoir/self-help book is currently in submission for publication and her 12-week Body Image Mastery Course supports her private coaching practice. She lives a healthy, joyful life of faith and gratitude in Northern California.
Comments:
- This bio is packed with alphabet soup that may not be easily understood by every reader.
- There detail about seeking a publisher isn’t super interesting.
- No proof is noted for the impact of her programs.
- Her personal story is missing along with a call to action to make it possible for her to monetize her visibility.
With a few important edits, the new bio is much stronger.
Here is the AFTER version:
Body Image Mastery Coach Laura Fenamore is on a mission to guide women around the world to love what they see in the mirror, one pinky at a time, so they can unlock the secrets to a healthy weight and start loving their lives as soon as possible.
Her popular Body Image Mastery program is celebrated by hundreds of women who have lost weight, reclaimed self-esteem, and started bold, happy lives with Laura and her proven programs as their guide.
Having overcome her own battle with addiction, obesity, and eating disorders, Laura released over 100 pounds 24 years ago to begin a journey to guide other women to live more joyous, balanced lives. The author of the forthcoming book Weightless: a Body Image Revolution and a frequent contributor to local and national media – including First for Women magazine and the Dr. Pat Show, Laura believes that self love and care is where the transformation begins. Learn more about her programs, invite her to speak or contribute to your program or conference, or place pre-orders for her book today at onepinky.com.
Much better!
Laura’s work is life changing for women who struggle with weight loss and negative body image. She offers a free eBook and Audio that offer “Simple Strategies to Start Losing Weight Today.” Check it out on her home page.
Action Suggestion for Today: Take a look at your story and make sure you make clear your particular brand of WOW so your ideal clients will want to do business with you right NOW. Why wait a moment longer?
