What a wild and wonderful year 2008 has been. Receiving this ‘thank you’ note from one of my Publici-Tea™ graduates yesterday warmed my heart. It demonstrates that the way I am contributing is really making a difference for others. It’s notes like these that lend fuel to my enthusiasm to blog again another day. Read on to learn how Betsy Talbot of Delegate Now has benefited this year.
Nancy, it has taken me far too long to thank you for the valuable contribution your Publici-Tea™, Media-Savvy-To-Go kit, special reports, and blog have done for me and my clients. Many people probably take your course or buy your materials for their own benefit, which is what I initially did with some good success. In fact, one of your “low hanging fruit” tips landed me a spot in the Seattle Times and got me two customers as a result – with no dollar investment and only 15 minutes of my time!
What I really want to thank you for, though, is the way your expertise has rounded out my own offering to clients. As you know, I provide consulting to solo entrepreneurs who have accidentally bought themselves a 24/7 job with no benefits, no vacation, and not much hope of a raise. I help them step back from the business, develop a strategy to streamline and grow, and then to actually think about having a life outside work. Part of this requires a publicity effort, and many of them have never done any kind of PR. Your expertise has helped me get them started on a do-it-yourself publicity campaign with “low-hanging fruit.” The almost immediate success of these efforts always surprises and encourages them to do more, which is exactly what they need. So even though you are not directly helping them, every single client I have interfaced with in this last year has benefited from your expertise in some way. You make me look good.
Any business consultant, coach, or adviser would be well-served to subscribe to your blog, attend your Publici-Tea™ seminar, or buy your Media-Savvy-To-Go kit (my manual is dog-eared, underlined, and highlighted almost beyond recognition). The course has paid for itself many times over, and my skillset has been enriched for the benefit of my clients. You have made an immeasurable difference in my business this year and in the lives of my clients, and I just wanted to say “thank you.”
Every day is an adventure here at Authentic Visibility. I do my best to get things right. When I make a mistake, I do my best to correct it. My heart-felt intention is to make a contribution to the success of my readers and the partners and co-collaborators who contribute to my own service and product offerings. Receiving letters like the one Betsy Talbot shared with me yesterday let me know I am making a difference. And that is heartening.
I am grateful for abundant advocates who sing my praises and outnumber the few who don’t. I will continue in my mission to empower business owners with useful tools, tips, resources, and inspiration to guide their journey to DIY publicity success in 2009 and can’t wait to blog about YOUR DIY publicity success as it unfolds. When in doubt, I’ll recall this proverb for inspiration:
“Fall down seven times, stand up eight.” -Japanese Proverb
Happy New Year, one and all.
