When I asked a client what she does, here are the words she shared to explain:

“I work closely with my clients to understand their unique situations, issues, and objectives and design solutions together with them.  I tap into a wide range of resources, training activities, and assessments to create programs that meet their specific needs.”

I read the words a second and third time.   Still, I didn’t understand the unique value, approach or ultimate result this client brought about and for whom.  That is a problem.

These two sentences could just as easily be applied to the owners of a Bernese Mountain Dog with behavior problems as they could be used to describe the activities of a highly paid consultant.   That is not a good thing.

If your bio is packed with this kind of heavy freight, take a moment to choose more specific words that get to the meat of the matter in a way that your ideal client will love.