I love that my clients are ideally suited to be featured in the magazines I love to read. There was a time a few years ago when I was reading trade journals like Disaster Recovery Today to source media opportunities for a very fine client. Of course, I did a fine job for the client, but I wasn’t exactly thrilled to be reading about mainframe computer disaster recovery in my off hours. Today, my clients are well suited to be featured in magazines I love to read — magazines like O, More, and Pink. That’s a joy.
Over the weekend, I picked up the latest issue of Pink magazine to look for media opportunities for one of my clients. I found a feature called “My Time” that highlights the busy schedule, success tips, and personalty of a prominent business executive. It occurred to me that this would be a perfect placement for Seattle Chocolate Company CEO Jean Thompson. I visited the magazine’s website to identify to perfect person to pitch in the “Contact Us” section, and I made my pitch. Later that afternoon, I received a cordial and very interested reply from the editor, indicating that my client was perfect and she would be seeking an avenue to feature her within the magazine. I just love that.
Why let any more grass grow under your own feet. Get into action to earn media placements in the media venues that are perfect for your story. When you ask for what you want, demonstrate that your pitch is perfect for the magazine and its readers, and give just the right content to enlist interest, great rewards are waiting. It may be a few months before you see your story within the pages of your top choice magazine, but I can assure you that it will be well worth the wait.
