Carol Nelson, president and CEO of Cascade Bank, is one of few bankers with good news to share these days. She earned a #2 ranking on the U.S. Banker magazine list of “Women to Watch” in banking across the USA.
Jean Thompson, CEO of Seattle Chocolates, was named a finalist in the 2008 Nellie Cashman Woman Business Owner of the Year program. This award program recognizes risk taking, community contribution, leadership, and financial results. The winner will be named at a gala this Wednesday before an audience of 350-400 appreciative fans.
Any day now, the Puget Sound Business Journal will be alerting 20 top performing women in business that they have been named to the Women of Influence list for 2008. I am waiting with great anticipation as several of my clients are under consideration for this recognition. All the honorees will be profiled in a special section within the newspaper, and that is a beautiful thing. The winning connections to be made with other winners are perhaps more valuable than the publicity.
When YOU win an award or earn recognition for your winning ways, it is a good idea to share the news with the people in your community who support your success, advocate for your products or services, and enjoy the contribution you make in the marketplace. Now more than ever, we all welcome good news worthy of celebration. Writing and issuing a press release about the news is an easy and effective way to deploy the power of do-it-yourself publicity to carry your good news forward with the power of the media. If you are hungry to learn the difference between a good press release and the alternative, Publicity Hound Joan Stewart offers a fabulous, free 89-day tutorial that will show you the way. You can read more about it at this link.
Just make sure to include a quality executive head shot with your award press release that puts your best face forward.
And, if you’ve been wondering how to win an award in the first place, here is a link to an article that explains the nitty-gritty details about going in to win with a stellar application effort. As I always say, no one regrets being named a winner. The key is to get in the game.
