Podcast guesting looks like the new frontier in driving new clients to your business. But if you’ve tried getting featured on any podcasts you may have found out that it’s not as simple as it looks.
In this episode I talk with Dr. Barnsley Brown and we get into the top 10 mistakes that can instantly torpedo your chances of being invited back as a podcast guest—and potentially sabotage your business growth.
Whether you’re an entrepreneur, author, or thought leader, avoiding these missteps can have you turning each interview into a powerful opportunity to showcase your expertise and attract new clients. Along with avoiding mistakes you want to be creating genuine connections, delivering value, and positioning yourself as the go-to expert that hosts and audiences can’t wait to hear more from.
By the end of this episode, you’ll have a roadmap to become the podcast guest that not only gets invited back but also attracts a steady stream of ideal clients who are eager to work with you.
You’ll Learn:
- Why podcast guesting is a strategic way to attract new clients
- How to be a world-class podcast guest who generates interest
- The one thing that will make hosts never invite you back
- Why promoting the podcast episode is crucial for building relationships
- How to deliver value to potential new clients by focusing on their needs
- Why looking directly at the camera during video podcast interviews is important
- The payoff for being generous, and going the extra mile in every professional interaction
Key moments:
00:02 | Nancy’s Podcast Guesting Success Origin Story
05:05 | How to Attract New Clients Through Podcasting
11:22 | Researching Podcasts Before Appearing as a Guest
22:43 | Avoiding Jargon and Speaking Clearly
32:56 | Promoting Episodes and Gaining New Clients
42:57 | Being World-Class in Professional Interactions
51:33 | Overal Podcast Guesting Strategy for Business Growth
Nancy’s Podcast Guesting Success Origin Story
The pandemic transformed how businesses communicate and attract new clients. When traditional networking ground to a halt, savvy entrepreneurs discovered podcast guesting as a powerful alternative. As a business owner, you can leverage this strategy to broadcast your expertise without leaving home. The key is understanding how to position yourself effectively on podcasts, creating opportunities to connect with new clients who are actively seeking solutions to their challenges.
How to Attract New Clients Through Podcasting
Podcasting offers an intimate platform to showcase your business authentically. By engaging in genuine conversations, you create opportunities to attract new clients who resonate with your message. The magic happens when you demonstrate your expertise while building meaningful relationships. Your goal isn’t just to sell, but to provide genuine value that naturally draws new clients toward your business.
Researching Podcasts Before Appearing as a Guest
Before appearing on any podcast, invest time understanding the show’s audience and tone. This preparation ensures you can deliver maximum value and attract new clients who are most likely to be interested in your services. Each podcast has a unique audience and approach, so tailoring your message becomes crucial. By demonstrating that you understand the podcast’s core mission, you’ll immediately stand out as a professional who respects the platform.
Avoiding Jargon and Speaking Clearly
Complex technical language can alienate potential new clients faster than anything else. Your communication should be clear, accessible, and engaging. Imagine explaining your business to a curious nine-year-old – if they can understand you, your potential clients will too. Breaking down complex concepts into simple, relatable language helps you connect more effectively and makes attracting new clients significantly easier.
Promoting Episodes and Gaining New Clients
After appearing on a podcast, your work isn’t finished. Actively promoting the episode across your networks can exponentially increase your reach and help attract new clients. Share graphics, tag the host, and create engaging content around your podcast appearance. This not only shows appreciation for the opportunity but also demonstrates your professionalism to potential clients who might discover you through these efforts.
Being World-Class in Professional Interactions
Professionalism sets you apart in a crowded marketplace. Every interaction is an opportunity to attract new clients, so approach each podcast appearance with intentionality and excellence. This means being punctual, prepared, and genuinely interested in providing value. Your reputation grows through consistent, high-quality interactions that showcase your commitment to serving your audience.
Overall Podcast Guesting Strategy for Business Growth
Developing a strategic approach to podcast guesting can transform your business development efforts. When you consistently appear on podcasts that align with your expertise, you create a steady stream of opportunities to attract new clients. Focus on shows where your ideal clients are likely listening, and approach each appearance as a chance to solve real problems and demonstrate your unique value proposition.
Resources:
Dr. B’s Freebie Valut: https://bit.ly/freefromdrb or https://spirited-solutions.com/freebies/freefromdrb/
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Top 10 Things To Do To Be The Podcast Guest Who’s Never Booked Again.
