The last time you took a little time for yourself, did you feel guilty about it? Entrepreneurs often face that challenge. It’s especially easy to be constantly hustling without feeling truly fulfilled in your business. But what else can we do?
I was recently able to share my experience around building a business with purpose at the Go Big Summit event hosted by my good friend Jenifer Diepstraten. You see, I’ve been in that place as an entrepreneur. Trapped in a cycle of low-ticket offers and constant grinding, sacrificing my joy and personal life in the pursuit of success.
Until I found out I had cancer. That started me on a transformative journey towards a powerful alternative: creating a business that not only generates significant income but also allows me to love my work and life simultaneously.
In this eye-opening conversation at the Go Big Summit, I share what I learned and how you can also design a high-value, business with purpose that attracts the right clients, creates deep connections, and provides the white space you crave in your calendar. Listen in to learn my practical strategies to shift from the exhausting hustle to a sustainable generosity that allows your entrepreneurial path to be as rewarding as it is profitable.
You’ll learn:
- Why creating a business with purpose matters more than just chasing revenue numbers.
- How to transition from low-ticket hustle to high-value, meaningful business offerings.
- The one thing that will transform your business: serving clients you genuinely love.
- Why sustainable generosity creates deeper client connections in a business with purpose.
- How to design a business model that allows white space in your calendar.
- The importance of aligning every business move with your core personal values.
- Why courage to evolve beyond your current success is critical for entrepreneurial growth.
Key moments:
00:02:04 Transitioning From Hustle and Grind to Business With Purpose
00:04:20 Creating a Collaborative Business Network With Purpose
00:06:39 Building a Sustainable Business Model with High Retention
00:09:14 Practicing Sustainable Generosity in Business
00:14:32 Creating an Offer You Love: Serving vs Selling
00:19:45 Courageously Evolving Beyond Your Current Business Model
00:25:40 Aligning Business Moves With Personal Core Values
Transitioning From Hustle and Grind to Business With Purpose
When you first start your business, it’s easy to get caught up in the constant cycle of hustle and grind. You might find yourself working endless hours, doubting your value, and feeling stuck in low-ticket offerings. But there’s a better way to approach your business with purpose. By gaining clarity and confidence, you can create a business that not only generates income but also brings you joy and fulfillment. Your business can become a reflection of your true potential, allowing you to serve clients you’re passionate about while maintaining white space in your calendar for life’s important moments.
Creating a Collaborative Business Network With Purpose
Building a business with purpose isn’t about going it alone. Consider creating an inner circle of complementary entrepreneurs who serve similar audiences. This approach allows you to amplify your impact with ease and grace. By surrounding yourself with experts who can recommend, refer, and support each other, you create a powerful network that goes beyond traditional networking. Your business with purpose becomes a collaborative ecosystem where members can champion each other’s success, share challenges, and create meaningful connections that extend far beyond transactional relationships.
Building a Sustainable Business Model with High Retention
The key to a successful business with purpose is creating an offer that people want to stay with year after year. Instead of constantly cycling through new clients, focus on delivering such exceptional value that your existing clients want to renew. This approach reduces the stress of constant client acquisition and allows you to develop deeper, more meaningful relationships. When you create a business model that truly serves your clients, you’ll see remarkable retention rates that not only provide financial stability but also create a sense of community and ongoing impact.
Practicing Sustainable Generosity in Business
Sustainable generosity is about channeling your energy and support where it matters most. In your business with purpose, this means focusing your attention on clients who have invested deeply in your services. By creating clear boundaries and dedicating your resources to those who are truly committed, you can provide exceptional value without burning out. This approach allows you to serve your core clients completely, build trust, and create meaningful results while maintaining your own energy and passion.
Creating an Offer You Love: Serving vs Selling
When you develop an offer that you genuinely love, selling becomes natural and effortless. Your business with purpose transforms from a transactional model to a service-driven approach. You’ll find yourself speaking about your offer with genuine enthusiasm, attracting clients who resonate with your unique value. This approach allows you to confidently price your services, attract the right clients, and create a business that feels authentic and fulfilling.
Courageously Evolving Beyond Your Current Business Model
Sometimes growing your business with purpose means having the courage to let go of what’s no longer serving you. Even if you’ve built a successful model, be willing to listen to your inner calling and explore new opportunities. This might mean pivoting your services, changing your target market, or completely reimagining your business. The key is to stay true to your vision and be brave enough to pursue what truly excites and motivates you.
Aligning Business Moves With Personal Core Values
Your business with purpose should be a direct reflection of your core values. Take time to identify what matters most to you and ensure every business decision aligns with these principles. This approach helps you create a business that feels authentic, attracts the right clients, and provides a sense of fulfillment. When your business moves are congruent with your personal values, you’ll find greater satisfaction, clearer direction, and a more meaningful entrepreneurial journey.
