Since Publicity Hound Joan Stewart first introduced me to Social Media Expert Nancy Marmolejo in a content-rich teleseminar, I am alerting you to Joan’s 10-21-09 teleseminar that covers everything you need to know to use keywords in your press releases, web...
The “Media Savvy” column I wrote for the Puget Sound Business Journal for the 10-9-09 edition speaks to some essential questions to consider, especially if you’ve had to reinvent company products and services to rspond to current marketplace...
Doesn’t this book title grab your attention? It sure captured mine. It turns out that one of my PR colleagues Christine Louise Hohlbaum wrote the book. You can take a sneak-peek of the book at this link. I asked her if she was doing blog...
If you could share your message with 4,000 radio station producers in one paragraph, what would you say that would make your message jump off the page and invite more of the right kinds of on-air conversations? Here is what the copywriter for Radio TV Interview Report...
When people ask about or read about you, do you have sassy sound bites at the ready to describe what you do and why it matters? Here are a few examples of “Boilerplate” and “Really Great” answers. Boilerplate: I know how to keep a secret....
Is your online press kit up to date? If I just heard a pregnant pause across cyberspace, let me confess that you are not alone. Life and business keep marching on. It can be challenging to make time to update your latest accomplishments, areas...
Don Hewitt, creator of the CBS News Magazine “60 Minutes” died last week, and tonight’s edition of the show paid tribute the passionate journey Hewitt traveled over almost four decades to bring his special blend of talent, intuition, and media savvy...
Have you heard the expression, “If the tool you use most often is a hammer, then everything around you looks like a nail?” I’ve been giving a lot of thought to that lately. So many of my clients want to get seen, heard, and celebrated in traditional...
I’ve written a fair amount about Help a Reporter Out, ProfNet, and PR Leads. These are media query services that bring media opportunities to your inbox so you can reply and earn attention for your expertise, products, services, perspectives, or...
Barbara Walters’ best-selling book “Audition” has been a treat to read. What a remarkable life she’s lived and what a trail she’s blazed. I would so love to meet her, share a cup of tea, and express gratitude for the example...
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to get media savvy, media ready and on message to
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