If you want to get known as an expert among your ideal clients, one of the best things you can do is guest blog for those who already “own” a huge position of influence. That is what I told my husband Steve Juetten, a Certified Financial Planner™ professional who has written a really great ebook about how to make the right IRA conversion decision for you.
Not one to sit on good advice, Steve visited Technorati.com to research the highest authority financial planning blogs on the Internet today. It was no surprise to him that his favorite blog — Get Rich Slowly — ranked #4 on the list. Already a regular reader, Steve studied the blog to find out if the topic of IRA conversions had yet been covered. Then, he connected with the blogger to suggest a guest post.
The blogger said YES, and today, Steve’s post is on the home page at Get Rich Slowly.
This is a big deal because plenty of the right people make a regular habit of reading this blog, commenting about the posts made there, and spreading the word to others who share their goal to Get Rich Slowly. As I type this message, Steve’s Get Rich Slowly message has been Re-Tweeted 25 times, invited 13 comments, and spread to other financial planning sites.
Steve is watching his Google Analytics to see what happens with traffic to his own site in the days to come. He’ll also be happy to measure the impact of this post in sales of his well-reviewed ebook over time.
Rome wasn’t built in a day. It happened brick by brick. It’s much like the concept behind Get Rich Slowly. It’s all good.
If you struggle knowing the right decision to make for your IRA conversion, read this post, share it with others, and come to your best choice. And, if you need a little help, Steve can show you the way.
By the way, Steve’s firm was named by Seattle Magazine this month as a Five Star “Best in Client Satisfaction” Award Winner among Seattle area financial planning firms.
Winning awards for client satisfaction as a financial planner is certainly a winning way to set your firm apart from others in the best and worst of times.
Rock on Steve.
Steve also hit it out of the park by writing a quality post. When you get an opportunity like that, you have to showcase your best stuff or people won’t click through to find out more about you.
Bravo to Steve for making a splash in a bigger pond!
Thanks for telling my story, Nancy. Hope it helps others realize that they can make a splash with DIY publicity too. I’m a busy business owner with limited time and budget for publicity so I just follow Nancy’s directions and do a few things as well as I can. Good results happen!
And thanks for the props too Betsy.