I am in holiday gift guide pitching mode these days because now is the time to earn attention of editorial decision makers who are making decisions now for November and December issues. If you are in the hunt to earn placements for your products in these magazines, Gift List Media is your new best friend. This media resource offers you the names, addresses, email contact information, and the specifics about what hundreds of editorial decision makers are looking for. All you have to do is make your pitch. Now, I realize that not everyone has the interest, time, or inclination to make these pitches on a do-it-yourself basis. If you are in that camp, I’ve put together a team of talented holiday gift guide pitchers, and we are making some magic happen for clients who choose to engage us for this particular effort on their behalf. If you’d like to see our holiday gift guide proposal, just shoot me an email, and I’ll send it over. In the meantime, here is another pitch we created to respond to a media query asking for holiday gift items to help dating couples relieve muscle tension and stress during these challenging economic times. You’ll notice that this pitch follows a similar recipe as I described in yesterday’s post. One thing I’ve found is that “Google” can be a very good friend when seeking out proof of claims you make in pitches. Last night, I did a “Google” search to find out if tough economic times are causing couples to divorce. Presto, Bingo. I found a media link from a Texas television station, offering data to validate that claim. Whatever you have to offer, find credible proof and make it easy for editorial decision makers to consider it. You and your product will be well served. Here comes the pitch to offer another example of how to respond to a media query in a way that invites interest and action.
Hi Bonny,Since you are looking for gifts for dating couples, I have a fabulous item to suggest that will have men and women breathing happy sighs of relief from muscle tension and stress in short order. 
Who among us hasn’t asked her partner for a back rub at one time or another and heard, perhaps too soon, “Honey, my hands are tired.” Dating couples looking for relief of achy muscles without hand and finger fatigue have a reason to celebrate with the Happy Heart Massager. Happy Heart Massager is shaped like a heart to fit either hand comfortably. Your partner can massage your back to your heart’s content without ever complaining again of needing a break. Buy a set of two so you can have one for each hand and can double you or your partners’ pleasure. The beauty of his product is when held firmly and worked in a small circular motion, one can apply as much pressure as is comfortable. You can even warm this massager and use it with massage oils for the ultimate in relaxation. Since the economy is giving lots of people reason for stress, the timing to share a solution to ease neck and back pain and tension with the Happy Heart Massager could not be better for dating couples of every age and stage. I even read in this story that the tough economic times are giving some couples reason for divorce. During tough times, people need to get closer, and the Happy Heart Massager is a tool to make that happen with greater ease and with much relief from the pressures of daily life. I am happy to send a set of Happy Heart Massagers your way so you can try the product for yourself and be in strong position to recommend it to your readers. Just share your mailing address, and your samples will be fast on their way. Thank you for your consideration. Does this pitch answer the reporter’s call for great gifts for dating couples? Yes. Does this pitch relate the product to a bigger trend going on in the world –like a tough economy and offer a potential solution — and offer a link with credible proof? Yes. Does the pitch make it easy to see the product? Does the pitch offer a call to action to invite more dialogue or send samples? Yes. Follow this recipe for products you want to pitch, and your products will earn media attention. And, if you need relief from the demands of a hectic life, now you have a solution to consider. How cool is that?
