Publicist and Holiday Gift Guide guru Margie Zable Fisher is hard at work on her Holiday Gift Guide product publicity pitching.
Yes, for publicists, it really is Christmas in July. That’s when many of the major magazines start looking for products to feature in their fourth quarter monthly publications. Many work on a four- to six-month lead time, and deadlines for product submissions are generally in the summertime.
Margie has gotten hundreds of product P.R. placements, in media outlets including O Magazine, Real Simple, Daily Candy, People StyleWatch, Good Housekeeping, the Today Show and more.
She regularly speaks with the media, and shared some tips from her recent discussions with Holiday Gift Guide Editors on getting product publicity:
- Pitch your newest products, or products in colors or combinations that are new to the market; Editors always want the newest products, especially if the products have not gotten major press – they want to be the first ones to report on a product.
- Exclusive discounts for readers are big this year; don’t lose out on P.R. placements because you are unwilling to offer discounts.
- Low-cost products, especially under $50, are a continuing trend this year; even if your products are generally higher-priced than that, provide a smaller size or gift option in that price range, to qualify for P.R. placements. The goal is to get customers to your Website, and once they get there, they’ll have a chance to see your other products.
You can learn about Margie’s Holiday Gift Guide pitching program, and get more product publicity tips, in Margie’s free report, “10 Tips to Get Your Product Covered in Holiday Gift Guides,” available at this link.
Thanks Margie!
