Donna Frindt attended a Publici-Tea™ a few months ago, and it has really jump started her enthusiasm and action for DIY publicity. Today, she got in touch to alert me to a free service that performs a press release analysis immediately. She tried the service and found that it pointed out some basics that would be easy to overlook if you aren’t a PR pro. Visit this link to take a closer look at Press Release Grader. HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.
I put a couple of my own press releases through the Press Release Grader, and I learned a thing or two about search engine optimization to guide my future efforts. Even professionals in the business need a good refresher every now and then. I dare you to put your own press release through the Press Release Grader and see what kind of score you earn.
Thanks Donna for sharing a useful tool from which all readers of this blog can benefit.
