If you are serious about earning results from your do-it-yourself publicity efforts, check out this link to learn the deadly sins of media relations and why you must avoid them. Bruce Freeman, the Small Business Professor, writes a column for the Scripps Howard News Service to empower small business owners with useful tips to support their success. Today's column features tips I provided. Readers from 400 newspapers around the USA will hopefully be paying attention so they can earn the “ink and air” they deserve by following this time tested and proven advice.