If so — and every one of them spends a modest amount with you this year, and the year after that, and the year after that — you could have a very solid business. So say experts like Seth Godin and many others.
Are you a fan of a particular model or make of an automobile, repeating the purchase when it comes time to buy new? If so, chances are, you are a raving fan. And the auto makers would be thrilled if you were to get into action on your next purchase sooner versus later.
Have you joined a membership site or a membership newsletter that requires a modest fee per month to participate? If so, chances are, you are a raving fan of that business.
Are you a regular reader of a handful of quality blogs? If so, chances are, you are a raving fan of those bloggers. (And if you are one of my growing community of loyal readers, thank you very much for your support. Please invite your friends and publicity-seeking colleagues to join you here.)
If people are spending their precious money and/or time with your products, services, or ideas, that is good news. Now the task is to do what is required to earn their continued loyalty, trust, and advocacy.
What you are doing to create raving fans for your own work? Examine the metrics in your own business.
- What is happening with website or blog traffic, retail visits, email inquiries, phone calls, and RFP’s?
- Is the trend escalating at a healthy clip in the best and the worst of times?
- What products and services are people buying consistently?
- What are people saying about your products/services?
- How are people advocating for you in the marketplace?
Alice Cunningham, co-owner of Olympic Hot Tub, often says, “Make your products and services easy to buy, easy to own, and easy to refer.” That is a pretty powerful filter through which to examine how you are serving your ideal customers.
- If people can’t find what they need, how can you make it easier?
- If the pricing isn’t easy to understand and the offer isn’t clear, how can you bring more clarity to your offer?
- What are you doing to provide service after the sale?
- If customers aren’t running to the mountain tops with their bugles to sing your praises, are you brave enough to find out why and make essential changes to create a powerful reversal of fortune?
And, speaking of business success, check out this blog that is among the most popular business blogs on the internet today. Scott Ginsberg is the author of eight books including HELLO, my name is Scott, The Power of Approachability, How to be That Guy, Make a Name for Yourself, The Approachable Frontline, The Approachable Salesperson, The Approachable Manager and Stick Yourself Out There. In a recent blog post, he wrote, “Marketing is simple. Create a product that people can stumble upon, obsess over, fall in love with, become addicted to and tell their friends about.”
Do-it-yourself publicity can help you share your message with the world, empower others with useful tips to guide their success, and lend momentum to your lead generation efforts. Rather than speaking one-to-one with others at the local networking event, you can share your message one to many and allow magic and abundance to manifest in the marketplace.
Day by day, article by article, press release by press release, and blog post by blog post, you can earn 1,000 raving fans for how you serve. You can help others solve important problems in their lives and businesses. You can deliver delight to their door. You can offer a tip or a referral that saves them time or money. You can become the go-to source for quality information, expertise, better groceries, or whatever it is you provide. Then, you can do the math and figure out how powerfully the rewards flow to your business.
What are you doing to create 1,000 raving fans for YOUR business? Share your tips here to empower the readers to move faster along their journeys to success. I’m building a powerful DIY publicity community. Step on in. Splash about and share your thoughts with the readers. The water is just fine.
