The start of the new year is when the job market sections of newspapers get more readership than ever. Folks who have resolved to find a better place to land are engaged in the search. That can be good news for do-it-yourself publicists who want to tell their stories, if they know who to call.

For example, the Seattle Times has a feature within the job market section that highlights someone with a really cool job. Sunday's feature profiled a certified financial planner™ professional who shared what he loves about his work, what a typical day is, and the value of CFP training and certification. This article was well timed, especially for those starting the new year with plans to get their financial houses in order.

If you have a cool job in Seattle and want to share it, first “Google” freelance writer Michelle Goodman to read some of the prior stories she has written along these lines. Then, you can send an email pitch to suggest why YOUR cool job is a perfect fit for this feature.

Michelle divides her stories somewhat equally between employees and business owners. If your job really is cool, why not make a pitch and see what happens? Your story could be profiled on a Sunday morning for readers all across the Puget Sound region as they enjoy their morning coffee. If you live in other parts of the country, check out the avenues that exist within your hometown newspaper to tell stories along similar lines.

And, if you are one of those readers eager to start the new year by getting your financial house in order, register for the Retirement Readiness Seminar taking place January 12 at the Avikai Spa in Issaquah. Steve Juetten, CFP™ (yes, he is my husband) is leading a workshop that does exactly that.Send email to or call him at 425-373-9393, and he'll send by return email an electronic file with all the details. Visit this link for all the nitty-gritty details about the January 12 event, and visit this link to learn more about how Steve contributes to others' peace of mind on all matters money related.

If you were to ask Steve, he'd tell you he has the greatest job on Earth. He loves helping others by providing valuable, fee-only financial planning advice and feels very rewarded by the difference his work makes in the lives of appreciative clients. I hope you'll make plans to meet him at the Jan. 12 event.

By the way, if you are holding business events in the Seattle area, being able to alert 27 media outlets about your business calendar events can certainly make it easy to spread the word and invite greater attendance. I've created a special report you can buy for just $10 that offers the email addresses of all those folks. Talk about more do-it-yourself publicity success with greater ease! Learn more and buy this Authentic Visibility Special Report #3 by visiting this link.