Is your online press kit up to date? If I just heard a pregnant pause across cyberspace, let me confess that you are not alone. Life and business keep marching on. It can be challenging to make time to update your latest accomplishments, areas of business focus, and expertise.
My advice is this. Mark a date on your calendar to focus on bringing your online press kit up to date. What you are focusing on right now in your business needs to be center stage so the right media decision makers can easily find you and invite your contribution to their programming or editorial plans.
Are you among the many who don’t yet have an online press kit? Then, mark a date on the calendar to get yours in order. Here is a link to an article I wrote on this topic for the Puget Sound Business Journal that showcases the elements a basic online press kit should include. Read it and get into action.
In addition to having a media page at the blog, I also use a service called Press Kit 24/7. Since Bye-Bye Boring Bio Action Guide is now officially available for purchase, the focus on my storytelling is on the four key ways to turn a boring bio into a winner fast. That is a topic that appeals to people everywhere, and it certainly leads to some key points that can empower people, whether they elect to purchase the book or not.
DIY Publicity Tip: Media decision makers don’t really care about selling my book or yours. They care about offering news their audiences can use to prosper. Keep than in mind as you share your story so others will listen. Your DIY publicity efforts will be well served.
By the way, if you would like to post your own press kit to Press Kit 24/7, you’ll benefit in many ways. The first day my online press kit went “live” I was called by Voice America Radio to inquire about hosting my own radio show! What magic might be waiting for you by posting your information and your story so the right media decision makers can listen? You can investigate PressKit 24/7 for yourself or just go shopping to see how others tell their stories by visiting this link. If your expertise is conspicuous by its absence, that offers timely food for thought and action.
You can preview my newly updated press kit at this link. I’ve been invited to speak on numerous podcasts and teleseminars already about the four keys to turn a boring bio into a winner, and I can’t wait to welcome even more opportunities to share this powerful message with the world. It is truly a timely, relevant, interesting, and helpful story to share that can help many. Wish me luck!
And, of course, good luck to you, too.
