Don Hewitt, 60 Minutes
Don Hewitt, creator of the CBS News Magazine “60 Minutes” died last week, and tonight’s edition of the show paid tribute the passionate journey Hewitt traveled over almost four decades to bring his special blend of talent, intuition, and media savvy to viewers around the world. While watching tonight’s tribute, I was taken by four simple words that Hewitt often shared with aspiring journalists and veteran reporters. He said, “Tell me a story.”
It’s not about the stuff we bring to market or the issues of the day. It’s the impact these things have on the lives of real people here and beyond.
If you missed the New York Times obituary, it’s well worth your time. Hewitt’s career was infused with passion, and his contributions made a lasting impact. We should all be so lucky. The photo above is credited to Jim Cooper of the Associated Press.
DIY Publicity Tip: As you start the week, what stories can you tell? And why do they really matter? Start there, your stories will find the right audience, and we’ll all be the better for it.
