Carol K. Nelson is the president and CEO of Cascade Bank, and she is among the 25 most powerful women in banking according to US Banker magazine. Mark Benedum is CEO of Highline Medical Center, which recently earned a Premier Quality Award for its hip and knee replacement procedures. Both CEO’s have earned positive publicity in prestigious business and trade magazines as a result of their winning ways, and it is a beautiful thing.

Visit and view the October cover story and Nelson’s profile as the 15th most powerful women in banking today.

Visit this link to read the November issue of Washington CEO magazine to read more about the national quality award for Highline.

In both cases, the clients are committed to excellence and have seen fit to seek out recognition opportunities that are well supported by the local and trade media to highlight their winning ways. As a result, their messages about excellence are spreading far and wide. That is good news for shareholders, customers, patients, and everyone associated with each organization.

Is your organization a winner? And are you game to earn media attention for your winning ways? I invite you to read the following article about how to make award wins pay off for your brand and reputation. Then, the next time you read about a prestigious award program in your industry or backyard, I invite you to get into action and prepare an application that will catapult you to the winner’s circle and the media spotlight. Great rewards and positive publicity are waiting.