Kristen Marie Schuerlein, founder of Affirmagy, continues to find new ways to inspire people through the power of words. Her latest venture — Positively Fundraising — makes it easy for youth groups to raise funds for causes close to their hearts.

As we discussed all the different angles to highlight in connection with this launch, I did my own little jump for joy at the prospect of supporting kids without having to buy a pantry full of sugary snacks. I know a bit about this since I have a ten-year-old son who has asked me to buy cookie dough on more than one occasion.

We had some fun creating headlines that got to the meat of this matter. Two of the favorites are:

Parents everywhere delight in buying a new product for youth group fund raisers that warms hearts without widening waists.

Parents everywhere delight in buying a new product for youth group fund raisers that isn't cause for more cookie dough.

We were having fun finding a way to ease pain among parents and still deliver a compelling and memorable message. Word is spreading fast, and hopes are high that hundreds of youth groups across the nation will flock to PositivelyFundraising.com to launch their most successful fundraisers ever with the power of words leading the way. Read the press release at this link.