The Seattle region has been experiencing a powerful heat wave, and temperatures have escalated to the 100’s for days at a time. Hats off to local companies that found ways to earn media attention for helping others beat the heat.
- Castle Ice in Renton, WA offered a free skate from noon – 3 p.m. to those seeking relief from the heat with skate rentals just $3. That message carried over the 5 p.m. news on KOMO TV 4, no doubt offering a perfect solution for overheated families to cool down on the cheap.
- The Bellevue Club offered a member special of an air conditioned hotel stay for $109 per night and sent the message to members via email. Is it any wonder the hotel was quickly sold out since temperatures in the parking lot just about reached 109 degrees last week?
- Community libraries were in the TV news in a big way most of last week as citizens looked for cool places to escape the heat.
DIY Publicity Tip: When temperatures escalate, see what special offers you can extend to your customers and the community to bring your own special offers and amenities into the media spotlight. Send news alerts to the assignment desks at your local television news stations and emails to your best customers to offer a solution to the problem at hand, while bringing more of the right people to your doors to benefit. No doubt, people will be re-telling their stories about how they coped during this heat wave for years to come, and the good folks at Castle Ice, the Bellevue Club, and the community libraries will be well remembered for doing their part to make a tough time easier for many.
