Have you noticed how Caller ID, email, online social networks, and other filters you've set up in your life and business keep people at arm's length? Does anyone pick up the phone anymore?
Call me old fashioned, but I am deliberately picking up the phone more often to connect with clients and customers. People really appreciate it. Many are even a bit surprised — and pleasantly so. Even if you leave a phone message with an authentic, connecting message, you are demonstrating a refreshing approach to staying in touch in today's tech savvy world.
Speaking of which, here is a rant for the day. When I sign up to “follow” someone on Twitter who I know well and receive a programmed email reply that says, “Thanks for followng me. Please buy XYZ,” that turns me off in a big way. That isn't a real connection. That's a sales pitch.
Next time someone clicks to “follow” you on Twitter and you have a quick minute, visit his/her profile so you know a bit about those who have taken an interest in you. Then, demonstrate what you learned when you send a tweet in return. You'll be a whole lot faster to really connecting as opposed to issuing a canned reply. Everyone wants to be seen, heard, and celebrated. It's a great gift you can share with others that means the world to them.
And, the next time you sit down to write an email, ask if a phone call would deliver a higher impact, more meaningful connection to serve both parties. If so, pick up the phone and say “hello” and see what magic manifests next.
