While in the company of some of the world’s leading luminaries in the professional coaching community, we brainstormed around the best ways to demonstrate that you are an awesome JV partner who has what it takes to even win the big launches.
These and other awesome tips were compiled at a VIP Mastermind in San Diego hosted by Christian Mickelsen and 
attended by Milana Leshinsky, Bill Baren, Justin Livingston, Ted McGrath, Eva Gregory, Jeanna Gabellini, Lisa Sasevich, Ben Saltzman, Kelly O’Neill, Melinda Cohan, Michelle Schubnel, Lisa Cherney, Rich German, Kim Clausen, Vicki Winterton, Vrinda Normand, Barb Wade, Linda Claire Puig, Jill Lublin, Christina Hills, Jay Fiset, Morgana Rae Christine Kloser, Bret Gregory, Murray Gray, Steve Olsher, Brian Whetten, Tiamo De Vettori, Debra Halperin Poneman, Ryan Eliason,, Neil Alcala, Marni Battista, Kristi Joba, Sage Lavine, Jennifer McLean, James Mielnik — and yours truly.
Want to see the list? Here you go!
- Commit 100% to supporting the launch.
- Apply FOCUS. Support one launch at a time.
- Do everything you promise.
- Add your PLUS FACTOR to exceed your partner’s expectations. Send a press release that is unexpected. Make personal phone calls to perfect people to benefit. Use your imagination to think beyond email to make your best impact. Run Facebook ads to go above and beyond the call of expectation.
- Send encouraging notes to the person launching because launching is not for the faint of heart. Your support will be noticed and appreciated.
- Position the expert you are promoting before the launch happens to prime the pump and elevate awareness. Blog posts and ezine articles can make a difference.
- Segment your list.
- Resend to Unopens 24 – 48 hours after with a different subject line to reach more people with the message.
- Mail to “clickers” more often than those who take no action.
- Submit required materials within minutes to make things easy and create a WOW reaction for your interview, telesummit, or webinar host.
- Offer awesome, relevant, and congruent bonuses at cart close.
- Make referrals to NEW partners to open even more perfect doors.
- Personalize “the swipe copy” so your tribe gets a fresh message that reads like it was created just for them.
- Proofread your copy, test the links, and — if possible — test the effectiveness of the messages during an internal launch first before going to a partner.
- Offer plenty of advance notice of your launch coming up so you best and most preferred partners can plan around it and offer “full court press” and all-in support.
- Engage an affiliate/joint venture manager who knows what she is doing.
- Update partners on results and reach out to chat and make timely pivots in launch strategy.
- Pass along statistics to your partner so the results are clear to all.
- Share your learning so their next launch can benefit.
- Nurture the long term relationship.
- No One Night Stands!
- Both give and receive support.
- Play BIG in a reciprocal way.
- Drip “swipe copy” to partners to avoid overwhelm and protect against partners sending the wrong message at the wrong time.
- Treat the launch as you would your own.
- Don’t issue an ezine to interrupt the campaign.
- Have awesome sales pages that convert.
- Leave the cart open for just 3-4 days.
- Continue to advance along the path to mastery, leading with service to your tribe with every step you take.
- Have fun. Make a difference. Anything else just isn’t good enough.
Do you have additional tips to offer? Please share.
Resending to unopens is an interesting idea, I’d never thought of that! Great tips!
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katy allred
the ^mostly mindful mommy
https://mostlymindfulmommy.com
Nancy, you’re such an inspiration. My business boomed right out of the gate thanks to a Joint Venture program. Someone much bigger than me offer to host a joint webinar with my and my list went from 500 to 3000! It was amazing.
Thanks for this tips. Another one I like to add is tease up to the launch. Make sure your marketing is planting the seeds of what you’re going to present.
Success to everyone!
Great tips! Thanks for sharing!!!
These are great tips! Overall it sounds like just be dependable and supportive like you would for your best friend’s party. When people see they can depend on you, they will trust you in the future as well.
Deb Brown
Chief WOW Creator
Touch Your Client’s Heart
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Wow, these are great tips! I’ve been looking into doing JV’s, so this article is well timed. Thanks!
Henry
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Henry Matlock
“The Writer Re-Igniter”
Promote your service or products with teleseminars:
“Free Teleseminar Planning Kit”
https://www.henrymatlock.com/teleseminar-planning-squeeze.html
Hello Nancy,
Thank you. I am so grateful for your valuable information.
Can’t wait to listen in on this call. Great article Nancy!
Wow – such a comprehensive list! I especially appreciate the tips about resending emails with different subject lines, and sending more often to clickers,
Thank you for this. I have fairly limited experience with JVs, but I would add not to be afraid to approach people you might think you have nothing to offer. You never know what someone needs until you ask them what they need. So ask, offer, and don’t underestimate the value of your skills and knowledge. Heck, sometimes a very successful solopreneur simply enjoys an experience of collaborating with someone they vibe to, or on a project that fulfills a part of them that their normal work is unrelated to.
I’ve never done a JV launch but appreciate the information. One of these days I’ll get there.
Thanks so much for sharing these 30 great tips to demonstrate that you are an awesome JV partner who has what it takes to win the big launches. I will use these when I do my next launch.
Nice list – I would have never thought of # 26 – that will take extra steps to ensure that other mailings don’t interfere with the launch. But it goes hand in hand with treating it like it is your own launch. Thanks for sharing.
These are great tips. I see them as a do for your jv partner what you would want them to do for you. If you do that, you’ll both be successful and happy with the partnership.
Thanks this advice really helps. I will implement.
Thank you for sharing such valuable tips with us! These are great!
These are very helpful tips especially focus on one launch at a time. That is a great reminder for me.
Wonderful tips for doing any sort of joint venture. You’re really identifies that you have to be committed and focused to the venture for it to be successful. It needs to be a priority in your business, not just one more thing to add in.
Looking forward to learning more from you.
Cathy Yerges
BG3 LLC
Business Growth 3 Ways
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