I've been working pretty hard to enlist the interest of the Puget Sound media in a big interview with someone with a national reputation and a timely message. Two major daily papers have declined because they just don't have the staff to make it happen. Everyone is over-worked and over-committed. Of course, big things are unfolding in the news — this week in particular — which makes it that much harder to invite attention to topics that are beyond the economy and the upcoming election.
While this isn't news, now more than ever, it is essential to learn how to deploy the power and influence of bloggers and other online media to carry stories forward because the traditional media may not have the bandwidth to deliver what you need exactly when you need it.
I've still got a few ideas in mind to earn the media attention I seek, and I hope to be able to report back that I've achieved my mission. Stay tuned.
