Interviews to Guide Your Step-By-Easy-Step Journey to DIY Publicity and Online Visibility Success

If you’ve ever thought of using PR but just don’t know where to get started, this hands-on interview with Nancy Juetten will give you what you’re looking for. Includes tons of examples that will show you what to do and how to do it.
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If you are ready to kick your boring bio to the curb and write one that showcases your qualifications and experience to effectively showcase the rock star that you are, this audio file is for you. Learn how to turn “boilerplate” to “really great” so you can invite more of the right media, consulting, and speaking opportunities now.
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Discover how to become an expert in your field through the power of free publicity. Why is it that some people seem to gain celebrity status overnight, while others struggle to get even the slightest recognition? Is there a secret formula for success when it comes to gaining expert status through the power of free publicity.

• Discover what you must do for your clients to have them go to the mountaintops with their bugles to sing your praises.
• Understand what must happen with your commitments to make them successful.
• Learn what you need to do to craft a fabulous bio that proves and declares your expertise in a winning, memorable way.
• Find out what you must do with the media to gain massive visibility
• Discover how to use the Internet to increase your expert status – FAST!
• Learn what you must continually do to keep your name fresh in the mind of the market

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Let’s face it. It is not easy to launch, grow, and sustain a winning business – especially when times are tough. It takes passion, hard work, commitment, and so much more. When the economy heads south, those entrepreneurs who are known as experts in their field stand to weather the bad times better than those without this reputation. As an expert, you can often charge more for your specialized services, and attract more and better clients. Being seen, heard, and celebrated in your local media (newspapers, magazines, TV, radio and more) for the expertise you’ve earned is absolutely priceless.
Here are just a few of the valuable benefits that can come from listening in to this engaging conversation, packed with stories from the media trenches about earning ink in O magazine, the local business media, and so much more, highlighting the benefits of free publicity to advance your expert reputation” ¦

• Free publicity via articles, interviews, reviews and more in the local press
• Getting more, higher quality clients
• The ability to charge more for your products or services
• An increase in website or blog traffic
• Higher search engine rankings for your name
• Better, longer term, and more satisfying engagements
• Being booked solid with a wait list
• The ability to help more people with you specialized skills and knowledge
• More opportunities to spread your knowledge and reputation via speaking engagements, interviews and articles writing
• You can do more of what you love
• And, most importantly, you can create more success with greater ease!

Rhonda Aflakian listened in, and she said, “I just listened to your teleconference form June 26th and loved it!! My favorite part was your attitude of : “Give your service for fee and it will come back to you. Help others and in turn you will be helped.” Close Box

During this hour-long presentation to about 65 members of the design trade and others, Nancy Juetten shares a wide range of publicity success stories from Fran’s Chocolates Ltd., Peter Swindley Architects and Interiors, Award-Winning Interior Designer Midori Yoshikawa, Robi “Paint Princess”  Daly, HGTV Designer Vern Yip, and others as she demonstrates specifically how to ask for the media coverage you want – and get it – through the power of a fabulous pitch.
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Some of the key messages you’ll learn:

• Don’t try to be all things to all people. Be the right things to the right people.
• Charge a market appropriate fee for your services because it is only then that you can truly have control over your time and your life.
• When given the choice to write a short, sassy, compelling bio or a lengthy manifesto, go with the sassy, short compelling bio first.
• That short bio you write serves you and your expertise just as well as it serves the radio station producers who need to sift through all your content to find the perfect words to introduce you.

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In this engaging, hour-long conversation Nancy Juetten invites you to consider the following:

• Do you have a story that is well worth telling?
• Is your story timely, newsworthy, relevant or interesting right now?
• Is your product or service solving a bigger problem than helping you sell more stuff?
• If so, you’ve got the juice to earn free publicity.
• Is your online press kit ready to support your storytelling efforts?
• Do you have a head shot that puts your best face forward?
• Listen in to the rest of the file so you can learn how the answers to these questions and other considerations can factor into your success in earning free publicity you crave for your business, product, cause or idea.

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Here are some of the press release essentials Nancy covers during this hour-long call:

• Why small business owners in particular need to learn to write good press releases;
• Why most press releases end up on the round file;
• The single best way to invite readership of your press release;
• Cool and free tools to help you learn the difference between a good press release and the alternative;
• Why a really good pitch trumps a press release just about every time;
• And so much more.

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It’s one thing to be invited for a media interview. It’s another thing to deliver fabulous sound bites that are memorable, remarkable, and repeatable, while adding value to the program at hand. Whether you are sitting on the yellow coach in Oprah’s studio, chatting on the radio with a talk show host, or talking with a news producer in your own backyard, you must be prepared with your key points and ready to share them in compelling ways. During this hour-long interview, you learn the nuts and bolts of what you need to know so you can perform in a winning way when the camera and microphone are waiting for you to comment.
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Mention the word “blogging” and many people just roll their eyes and say, “Next.” After listening to this hour-long interview, you’ll have a refreshing, new perspective from someone who once feared blogging and now looks forward to making every post. Nancy generously shares how blogging at Authentic Visibility has attracted thousands of new fans to her business and fueled her prosperity in many ways. Her advice, “Get over your fear and start blogging now. Otherwise, one hand of your success is tied behind your back!” Don’t miss Nancy’s candid comments that will inspire you to do exactly that.
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You will learn:

• How to spot opportunities online and what to do about them;
• The single biggest mistake that costs you followers, fans, leads, and sales (you can’t afford to miss this information!)
• How to get your followers to take the emotional leap and become your biggest fans ” ¦ who practically do your marketing for you!
• The three things to focus on that will drive pre-sold leads to you and take your business to new heights.

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