Is your brand in great shape to rock your business and attract the perfect engagements for you to bring your magic to the marketplace? If not, take my advice and check out Maria Ross' new book, “Branding for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press)
“Maria Ross cuts through the fluff and explains why strong brands are built on customers’ experiences, and not on huge advertising budgets. Ross concisely describes how to mold a meaningful brand, why companies need one, and how a brand should be applied. Complete with real examples from top companies, this book is a roadmap leading small businesses and entrepreneurs in the right direction.”
– Adam Sutton, MarketingSherpa.com
This book is the perfect way to get the 411 on what branding really means and why it matters, follow a 10-step process for discovering your brand, and read some delicious case studies of brands in action.
And, when you post a comment to this blog today about why you need this book now more than ever, I'll choose one of you to receive a gift copy with Maria's compliments! Ready, set, post!
