Tomorrow night, I am speaking to the Puget Sound Coaches Association — members and guests — about DIY publicity, and there is still time to register. Here is a link to an audio file created by incoming PSCA President Tammy Redmon that explains why this is a must-attend session. You can register to attend the session, taking place tomorrow night from 6:30 – 9 p.m. at Antioch University at this link.
I just learned about a new site that makes it easy to ask for and provide mentorship in a variety of arenas. The site is called www.the15minutementor.com. It's formatted much like the service provided by Peter Shankman's Help a Reporter Out. You sign up to either give or receive mentorship, and then you receive queries to which you can respond — hopefully within 15 minutes. This is a way to contribute to others' success and get answers to your most pressing challenges. Why not check it out and see how you can make a difference? It just might help you connect with the perfect partners so fuel 2009 prosperity for all.
And, finally, what fun was had by all at the sold out January 9, 2009 Publici-Tea™ Workshop. One of the questions I always ask my guests is how they came to know about this event and register to participate.
Two guests registered because they saw information about the event at two online social networks, including www.eastsideentrepreneurs.com and www.contributionnetworkingparty.com.
One guest first became familiar with my publicity expertise by watching my video on BizTalk with Zita and learning more about my expertise at www.biznik.com.
One guest heard me speak at the North Seattle Community College Network Breakfast.
Another was referred to attend by a member of the Women Business Owners, where I have spoken and been a member for a number of years.
One attended as a result of the referral of someone familiar with my work, and she brought a trusted colleague and friend with her.
Another is a prior client who is now energized to get back into DIY publicity action.
The final guest is a long-term friend, colleague, and advocate who finds the timing right now to be perfect to deploy a DIY publicity effort.
I mention this to you because many of you have been wondering whether or not having a presence on online and in-person business networks turns into real business. Others wonder if public speaking leads to new client engagements. Others wonder if being involved with traditional networking groups leads to new client engagements. The answer is most decidedly “YES” to all of these questions. I don't just teach people how to build buzz about their businesses. I practice what I preach, and it works pretty well. If you want to learn more about building buzz, sign up for the next Publici-Tea™ Workshop or the Winning Bio Writing Workshop.
If you live and work in the Puget Sound region, the Puget Sound Business Journal has been running stories in this widely read, award-winning business weekly called “Counter Currents.” These are stories about businesses that are doing especially well in a down economy and the lessons learned along the way. Do you find that you or businesses you know are in that happy circumstance? If so, why not share your story with George Erb for editorial consideration? That could bring your story to a much wider audience of potential clients and decision influencers. You can send your pitch to gerb@bizjournals.com.
Make today a great day!
