Paul Casey hosts a radio program called Small Business Innovators on 1150 a.m. in Seattle, and I am his guest today at 2 p.m. The program airs again tomorrow at 2 p.m. Tune in to learn how to say “Bye Bye” to your boring bio and “hello” to a magnetic bio that helps you attract more perfect opportunities your way.
Speaking of radio, I’ve been digging in to study how to pitch national radio stations. So much of my publicity work is local in nature or print-focused, that I recognize the need to study best practices to grow my skills.
One of the resources you might investigate is Radio-Television Interview Report – The Magazine to Read for Guests and Show Ideas. I received the mid-June 2009 information in the mail just days after requesting it, and it is chock full of great tips, examples, and testimonials from nationally known authors and experts who swear by this service for the impact and results it brings about for their businesses and how they serve the world. Visit this link to request your information packet so you can learn more about how national radio can contribute to your success.
After studying the various pitch formats illustrated powerfully in the Radio-TV Interview Report, here is the pitch I’ve come up with to help share my expertise with the world:
Are You Ready to Kick Your Boring Bio to the Curb?
Tips to Transform Your Bio from “Boilerplate” to “Really Great”
So You Can Get On with Your Life’s Work Fast!
Labor Day is fast approaching. The Department of Labor reported last week that 15 states are reporting double digit unemployment. Since many business owners and job seekers are still desperately seeking work, the timing is right to share the four things your listeners MUST share immediately in their bios when inviting clients, the media or hiring managers to pay attention to them. Now that social media is changing the way people connect and do business, getting the message tight and right has never been more essential.
Do-It-Yourself Publicity Expert Nancy Juetten is on an inspired mission to help people tell their stories so they can attract more of the right publicity and business opportunities. She’ll empower your listeners to turn their bios from “boilerplate” to “really great” in record time so they can get back to work and on with their lives.
Nancy will share:
- A surefire way to wake up decision makers fast
- How stunning results, succinct stories, sassy sound bites, and social information to help ideal clients connect combine to create a delicious bio recipe that makes others take notice;
- Why going the DIY route with your head shot is the fast track to the round file;
- How to be memorable and remarkable with a few chosen words to attract more perfect clients and more success with greater ease.
Credentials:
Do-It-Yourself Publicity Expert Nancy Juetten is fiercely committed to helping business owners everywhere quickly get up-to-speed on the best ways to use do-it-yourself publicity so they can get seen, heard, and celebrated in their own backyards and beyond. She has contributed engaging DIY publicity tips to the ABC Radio Network, The Dr. Pat Show, and the Chat with Women Show. She is a frequent “Media Savvy” guest on the Small Business Innovators radio show with Paul Casey. Her “Media Savvy” column for the Puget Sound Business Journal empowers business decision makers to earn the publicity they seek under their own power. She contributes to teleseminars, podcasts, Publici-Tea™ Workshops, and virtual media summits worldwide about DIY publicity. She is the creator of the NEW Bye-Bye Boring Bio Action eGuide that has earned raves from business owners and publicity experts from all around the USA. Visit www.byebyeboringbio.com to learn more
Contest Giveaways: Bye-Bye Boring Bio Action eGuides are available for give-away on-air!
Reviews of this Book are Fabulous:
Here is a link to a stellar example:
Availability: Seattle, nationwide by arrangement and via telephone.
Contact: Nancy Juetten, (425) 641-5214 (WA); nancy@nsjmktg.com; www.byebyeboringbio.com
What Do You Think? I’d love to learn how this radio pitch lands with you, my loyal blog readers. And, I challenge you to follow the format to come up with a radio pitch that is even better for how you serve the world. Create your pitch, and share it on this blog. I’ll be happy to return the favor and share my upgrade suggestions to support your future success!
