Listening is the First Step to Getting to the Magic Behind Any Story Worthy of Your Focused Attention

It never ceases to amaze me what 20 minutes of focused attention can offer to a website biography waiting to take shape. So often, business owners spend so much time thinking about what their business is that they just can’t put pen to paper to say what needs to be said. During last Friday’s press kit writing workshop, I listened carefully to every business owner in the room. I asked focused questions. I looked for that sparkle in their eyes to appreciate the passion behind each business. Then, I took each guest — one by one — to my office. I sat at the computer keyboard, and each business owner sat beside me. Then, I composed bios for each guest, based on what I heard as we all got acquainted and ideas each business owner added as we worked together. Here is the biography for Sheryl Allen, founder of Thrival Kits (www.thrivalkits.com).

Sheryl Allen is on a mission to make life easier and healthier for busy women on the go. She has combined her lifelong commitment to healthful living, her playful, creative spirit, and her appreciation for all things beautiful and functional to create a way for women to nourish their bodies while they are running the marathon that is their busy life. Whether driving carpools, launching and sustaining businesses of their own, or dashing from one volunteer commitment to another, women need an alternative to dreaded fast food to refuel and revive and avoid the after effects of indulging in unhealthy energy depleting processed food. Sheryl is bringing women back to themselves by focusing on thriving rather than drudgery and overwhelm. She created Thrival Kits to offer the convenience of enjoying healthy, fresh food at their fingertips wherever and whenever women want it. Sheryl knows a thing or two about being a busy woman on the go. She is a happily married grandmother and business owner who is still raising teenagers in her 60’s. Thanks to Thrival Kits, eating nutritious food while on the go is never an issue for Sheryl or her loved ones. Helping other women make bolder, smarter choices to fuel active, fulfilling lives is part of why Sheryl thrives in her life and work.

What is a Thrival Kit?

This stylish ‘Classic Black’ kit is the perfect solution for savvy, health conscious women to conveniently carry fresh, delicious food as well as personal and business items. This designer lunch kit has everything today’s woman on the go needs to maintain her health and busy schedule. Thrival Kits is revving up to serve busy health-minded women around the country. Healthy women are happier women. . .and happy women sow seeds of happiness in the lives of others.

Does this sound like a product you absolutely have to have to make your busy life on the go better?  And do you know enough about Sheryl to want to support her mission and buy a Thrival Kit of your own?  I hope so. Visit www.thrivalkits.com to learn more.

By the way, I enjoyed a decisive and immediate response to yesterday’s announcement about the March 21 press kit writing workshop. I have five confirmed event registrations and have created a wait list for the next event. Would you like your name to be added to that list? If so, give me a call at 425-641-5214 or send me an email at nancy@nsjmktg.com.