Today, Jason Shindler's posts about making sense of DIY publicity results with Google Analytics by offering two more advanced ways to benefit from the information.

Have a Goal in Mind. When you invite visitors to your site, you should have a goal. For example, get them to sign up for your mailing list, have them buy a product, or have them send email your way. Each of these goals can be tracked in Google Analytics, and you can generate meaningful statistics. For example, you could find out that 23% of your visitors signed up for your mailing list or that your latest advertising campaign cost you $30, while delivering $500 in sales. To read more about how to set up goals in Google Analytics, click here.

Know your Audience. As a group, what do your website visitors look like? Do they have fancy computers with fast connections? Do they all speak Swahili? Knowing more about who visits your site might change the choices you make. For example, realizing that all of your users have slow connections might make you more mindful of the time it takes to load each page. You can find all of this in the “Visitors” tab. Key stats to look for are connection speed, screen resolution, and flash version (if you use Flash on your site).

What have you put in place to learn from and create winning results as reflected by your own Google Analytics? Let us hear from you. You can respond here, or read more about Web site development at Jason's blog.

Thank you Jason Shindler for contributing two useful posts to help demystify Google Analytics.

If you have content expertise that is on target to serve the publicity-seeking needs of my readers, connect with me by email at to suggest how your content can make a difference here.  In return, you are welcome to reprint with attribution any and all of my DIY publicity articles in your blogs and ezines to guide your followers with my DIY publicity expertise.  Here's an easy link to my Ezine Articles Inventory so you can find the perfect fit article to add value for your readers.