Always seeking to find NEW ways to support my JV partners in visible and high impact ways, I decided to deploy my amazing repurposing team to create micro-content from my Go Big Summit interview with High Ticket Sales Expert Jennifer Diepstraten.
Our aim was to create branded video shorts and showcase them across social media during the event promotion window and via my ezine and blog .
The call to action was showcased alongside the video shorts to drive registrations to her Go Big Summit with my JV referral link.
We asked Jennifer for access to the pre-recorded MP4 video file from the summit interview as soon as the recording rendered.
The team captured a few powerful and timeless message highlights that were fast and easy for viewers to consume and that would tempt them to want to hear the rest of the story during the summit.
The video shorts welcomed many views, thanks to an SEO expert I use who pushes out these videos to welcome lots of views at a very affordable fee: They welcomed 1000, 44, 878, and 374 views, respectively.
This engaging content, plus the typical efforts to include launch announcements in solo emails, my ezine, and blog, contributed to me earning top positions on her opt in and sales leaderboard.
Best of all, I’ve fostered a fabulous relationship with Jennifer that has set the tone for the two of us to collaborate further and for her to refer business to me and want to advocate for what I do to her tribe.
These are all brilliant outcomes.
Oh by the way, the Anti Launch Launch content I shared during the Go Big Summit resonated with a number of clients who decided to join the Love Your Business – Love Your Life Inner Circle. Better yet, 65 percent of those clients happily renewed their memberships six months later.
Bonus Benefit:
These video shorts can ALSO be repurposed with NEW social media posts to drive interest in current offers I may be focusing on, well beyond the dates of the Go Big Summit.
The key to making any and all of this work is to be pro-active by requesting the MP4 interview file as early as possible to allow the repurposing team to work their magic and create and post videos in timing that is aligned with your event promotion window so as many people as possible will be inspired to tune into the full length interviews that they access through their summit registration.
I am happy to recommend the team I use so other aspiring top JV partners can go the extra mile for their summit hosts to set the stage for their own brilliant outcomes.
The fees are reasonable. The team I work with does great work, and they make it easy, fun and fruitful.
I can make a LinkedIn introduction to the SEO guy I use to push out the branded shorts. He and I correspond on LinkedIn, but we have never spoken by phone or Zoom. He works hard, and his fees are modest.
The branded video shorts from the Go Big Summit can be viewed from here:
Get intentional about your visibility with Jennifer Diepstraten and Nancy Juetten (youtube.com)
Creating An Irresistible Offer #shorts (youtube.com)
The ANTI-LAUNCH Launch#shorts (youtube.com)
If You Want To Go Big Quickly… #shorts (youtube.com)
The blog post that features the full length interview with me and Jennifer was viewed 1,100 times on YouTube with 52 “likes.”
Here’s what Jennifer had to say about my contribution to her summit results:
Nancy Juetten went so far above and beyond in her promotion of our Go Big! Summit, it blew me away! She created her own video clips promoting the Summit and put them all over social media creating over 1000 extra views. She showed up in our partners’ Facebook group, and continually egged me on to keep HER engaged by announcing leaderboards more often. With all that, she also ranked high on our leaderboard. Her enthusiasm for our launch was contagious! I absolutely loved the feeling of having someone who truly supported our launch — not just doing the minimum requirements — but really getting behind it. So much more fun to launch with a partner like that! Thank you Nancy for being an outstanding JV partner, you’re really a demonstration of what’s possible. I really am looking forward to supporting you in bigger ways as well.
Overall Opt in Contest Winners:
#1 – Kathryn Calhoun
#2 – Mark Porteous
#3 – Tom Matzen
#4 – Nancy Juetten
#5 – Michael Neeley
Weekend Opt in Contest Winners:
#1 – Kathryn Calhoun
#2 – Tom Matzen
#3 – Nancy Juetten
– Jennifer Diepstraten
CEO and Founder, High Ticket Sales Success
www.HighTicketSalesSuccess.com
