It was the best of times. It was the worst of times. So wrote Charles Dickens in his Tale of Two Cities.
With all the dire economic news lately, is it any wonder that business people and professional service providers question if the sky is falling and what that means for their ability to grow their businesses in such challenging times. I believe that those who are known as experts in their fields stand to weather the bad times better than those without this reputation. They may even be able to charge more for their specialized services because those who need their help can ill afford to make the wrong choices when the problems they need to solve are so urgent.
If you are struggling with how to apply your marketing time and resources optimally during these challenging times, mark your calendar for April 15. The Kirkland Chamber of Commerce is offering a panel discussion on the topic of marketing in a challenging environment. The panelists include me, Richard Kendall, senior vice president for Frause, and Karen Lucas, vice president of strategic marketing for Aegis Living. Here are the nitty-gritty details:
Where: Woodmark Hotel, 1200 Carillon Point, Kirkland
When: 11:30 a.m. – 1 p.m.
Cost: $25 for Kirkland Chamber members; $30 for guests
To Register: email Judy Meek at jmeek@kirklandchamber.org or visit the website.
