Married with Luggage Blogger Betsy Talbot is in Redbook!

Sep 24, 2009

Here’s another Publici-Tea™ graduate success story from Married with Luggage Blogger Betsy Talbot:

betsy-and-warren-at-ballard-locks-small1“I’m so excited to share with you my recent media placement in the October issue of Redbook Magazine. Since I write about lifestyle design, it was a real perk to be talking about making friends at 40 in a magazine geared toward my ideal customer!

Your instructions from the Publici-Tea events I have attended over the last two years keep paying off, and it is almost second nature now to pitch the Married with Luggage story at the drop of a hat.  I would have been way too shy to do that before. You taught me to:

  • Find story ideas that logically tie into my expertise
  • Utilize free resources like HARO to locate journalists who want my story
  • Craft a compelling pitch to a journalist and include all the resources needed to make their job easy
  • Have a professional head shot available
  • Promote the heck out of any publicity.

    I answered a query from HARO looking for women who were good at making friends in adulthood.  I am very good at this (partly from moving around, partly because I’m curious about other people), and the subject tied in well with my blog about lifestyle design and happiness.  The journalist wanted specific tips as well as a head shot, so I included a brief story, bullet-pointed tips with examples, and a professional, high-resolution  photo. And then I waited.  After a couple of weeks I assumed I had not made the cut and went about my everyday business.  And then I got an email asking me to ‘fact check’ my submission before the print deadline.  Wow!  For the first time, I didn’t even speak to the journalist. We just exchanged emails. And because I was prepared and had everything she needed, I made it into the magazine (the online version does not have my picture, but the actual magazine does).  There are two other women with a similar storytelling style in the article with me, and I’m guessing they both used the same PR-Ninja strategies that you teach.     Thank you again for the gift that keeps giving.  This is my second national magazine placement this year, and I’ve got several online and newspaper placements in the same time period.  Things are really heating up for Married with Luggage, and I want to thank you for teaching me how to sizzle!”

    Betsy Talbot

    Congratulations Betsy.  You practice what I preach, which is to be consistent, tenacious, and passionate about the pursuit of favorable publicity that puts your expertise in the spotlight.    Keep up the great work and enjoy the recognition and other rewards that result.

    Publici-Tea™ Express Anyone?