One of my loyal blog readers emailed earlier today. She didn’t realize that HARO accepts paid advertising, and she said she was pretty sure she was not alone in her confusion. Let me clear things up for this reader and others among you who have been wondering about this.
When you receive your HARO feed three times a day that includes media queries to which you can reply to get known as an expert or share your perspective, the very first message on the feed is a paid advertisement. It’s a message about a product, service, idea, or cause that an advertiser has paid for. HARO Founder Peter Shankman has “Peter-ized” a sales message provided to him to give the message his unique voice. When my ad ran on 12-3 in the last feed of the day, it read as follows:
So, my bio starts off with “Peter is what happens when ADHD is good.”
Is your bio exciting and remarkable? Or boring as the day is long?
Check out http://byebyeboringbio.com. Nancy Juetten is a publicist
and a Media Savvy newspaper columnist, DIY publicity blogger, speaker,
and the creator of the popular “Bye-Bye Boring Bio Action Guide.” She has
helped thousands of people get their messages out so they can do more
of what they love and get on with their life’s work fast. Learn the
biggest mistake people make with their bios, how to tell a memorable
and repeatable story, and why you should NEVER take your own publicity
photo. 2010 is just weeks away, so start the year off right with a
winning bio that makes you sound like the rock star you are. Mention
“HARO” in the comments section of your online order form when you buy
by 12-31-09, and you’ll also get the Authentic Visibility Publicity Tips
e-Booklets that offer 147 powerful ways to boost business and profit
from free publicity. It’s your story. Tell it well.
http://byebyeboringbio.com
The ad worked really well for me.
If you have interest in exploring advertising on HARO for your product, service, idea, or yourself, you can visit this link and make your inquiry. The advertising is popular, so inquire about availability and one-time and frequency rates. If you are a solopreneur, make that clear, as well. When you make your “YES” decision, you’ll be asked to pay for your ad via PayPal to save the space for your use. Then, one week before the ad is scheduled to run, you’ll correspond with Peter to share the message that you want to share with the readers so he can work his messaging magic with your key points.
This was how it worked in my experience. No doubt, he is continuing to refine his process and revise his rates to reflect the growing popularity of his service. That is why you are wise to connect with him to get the latest facts and make your best advertising moves as 2010 approaches and unfolds.
(By the way, I’ll still honor the special HARO bonus noted above for anyone who mentions “HARO” in the “comments” section of their online order form. Learn more and buy your own Bye-Bye Boring Bio Action Guide today. Here is the link to make it easy.)
