Happy Valentine’s Day. Some great things have been happening for clients lately that show the power of the bylined article for building awareness and inviting new opportunities.
For example, the special sections editor for the Puget Sound Business Journal and the editor of the Snohomish County Business Journal got in touch with several folks for whom I pitched and placed bylined articles last year. In both cases, they invited the authors to make second article contributions for upcoming special sections because the prior articles they submitted were so timely, newsworthy, and relevant. I received immediate and heart-felt thank you notes and phone calls for setting the table for them to enjoy these new editorial opportunities.
Midori Yoshikawa sent a thank you note yesterday because she was so thrilled that her article about interior designing with love in mind earned a place in the Bellevue Reporter, just in time for Valentine’s Day. Midori took my suggestion to connect with Craig Groshart, editor of that paper, to invite his interest in running the article she had prepared. He agreed. Knowing just the right person to call made the difference for Midori to earn the ink in such a timely and local way for her Bellevue business.
And, yesterday, I met with a potential client who has been following my work for quite some time. He had a notebook, neatly organized with tabs, that included all of my “Media Savvy” columns from the Puget Sound Business Journal, my prior “Authentic Visibility” columns from the Snohomish County Business Journal, and recent copies of my Authentic Visibility ezine. He said he had no doubt that I was the right person to tell his story in the media.
All this feedback does my heart good and certainly gives a powerful boost to my business. And, I hope these examples propel you to start writing articles for the local media sooner versus later so you can experience similar benefits.
