What a thrill to receive a copy of Your Business magazine today to find a fabulous story about customer evangelism with Olympic Hot Tub Company Co-Founder Alice Cunningham as the center of the story. The lead to the article — “Spread the Word: Customer evangelists can share your good news” — reads as follows:
A woman walked into Alice Cunningham’s store, Olympic Hot Tub Company in Seattle, Washington, and looked perplexed. It turned out that she had been looking at hot tubs at a big box retailer when a man came up to her and said, “I can’t let you buy this. You have to buy from Olympic.”
“She had this look of, ‘I can’t believe I listened to a complete stranger,”’ said Cunningham, who has owned the business for more than 30 years. “We get a lot of those.”
Customers who are so passionate about a product or service that they want other people to have it are called customer evangelists…
This story couldn’t read any better for singing the praises of an award-winning retailer who has made it her mission to make it easy for others take it easy in the comforts of their own backyards. Never before has that passion been stronger since “stay-cationing” is a trend gathering great speed.
This article came as a result of a media query that crossed my in-box earlier in the year. The reporter was asking for examples of customer evangelism. I replied in a compelling, credible, and timely way with on-target anecdotes and access to great information about my client. The result is a fabulous story that was distributed nationally in this magazine. The art directors even chose teal headlines to coordinate with Alice’s blazer in the full color, full page photo that is the center of this feature. It just doesn’t get much better than that.
Hot tubs anyone? Mine was delivered to my backyard one year ago as of tomorrow. It was a very good decision. I even got quoted in Redbook magazine as I shared why the hot tub is good for our family. And yes, the media query from Redbook magazine crossed my in-box earlier this year, too.
At the very least, check out the award-winning website that will tell you just about everything you ever wanted to know about selecting the perfect hot tub. Or, check out the Hot Tub Bliss blog for even more inspiration, just in time for holiday gift giving.
