A few years ago, Action Plan Marketing Founder Robert Middleton posted to www.biznik.com with a comment that turned my head. He said he was a skeptic about the value of public relations and wanted someone to change his mind. Having followed his work for years, I posted a compelling, concise, and provocative reply to his post. That invited Robert to follow up with me to have a phone conversation to get to know me and my expertise better.
One good thing lead to another because Robert invited me to share my expertise with his Marketing Club members around the world via a 90-minute interview that earned some pretty great reviews He subsequently invited me to participate in a three-day weekend of collaboration in San Francisco with some power players including Bill Baren, Samantha Hartley, George Huang, John Eggen, and others. That single weekend opened the door for me to meet and collaborate with a number of those same powerful people to bring my expertise to much wider audiences.
Today, things just got better because I’ve been invited to blog for Robert’s Action Plan Marketing blog as his publicity expert. Once a month, I’ll be sharing useful tips, tactics, resources, and inspiration to guide independent business professionals around the world to get known, get paid, and enjoy the wow of leveraged visibility.
Opportunity to bring your message to more of the right people is everywhere if you just have the willingness to pay attention, take inspired action, and make your impact.
What will you do today to take inspired action on opportunity that is calling YOUR name?
Great to hear that you will be submitting articles on Roberts blog!
I did a little digging and found the discussion you mentioned: Media and Publicity Phobia”
Your post today is an excellent illustration on the ROI of networking. As the Community Manager at Biznik, this is the kind of thing I tell members about frequently.
You chimed in on that discussion and elevated it by bringing high quality and thoughtful points. It’s clear that not only Robert was positively impacted, but also all of the people involved int he discussion and all the people who have read the discussion without participating.
I look forward to continuing to see you around Biznik –
Matt
Hi Matt,
Thank you for your comment. How many times have you heard someone say, “You should post to forums and blogs,” only to have your eyes or theirs glaze over? This is one case in which I actually DID post to a forum to start a winning conversation that has turned into a wonderful relationship in service to the perfect people to benefit. I wish more people would share the specifics of their “wins” so people would continue to be moved to take inspired actions forward. Great results do manifest, and it’s a matter of sticking with it, being of service, and being open to the possibilities. Thanks Biznik for being there when to facilitate this perfect partnership. So grateful I am!
Fantastic news! So wonderful to hear how this particular connection keeps bear fruit. Keep up the great work!
Thanks Lara. Very happy for this new turn of fabulous events, and it all started at Biznik. Hurray! Love the new pivot you’ve taken with your site. Saw the press release!